Document Processing

Quote

"TELEform brought a productivity increase of over 1500% to the process of collecting, verifying and exporting information related to our ‘Clube Viva’ forms."

Nuno Almeida e Silva, IT Manager Vodafone

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Introduction

Vodafone Telecel is the second largest Portuguese Telecommunications operator. Its activity is based in the offering of mobile services and its convergence with the Internet. It also provides fixed services, in order to complement the mobile offer and specifically targeted for companies.

Having the second largest market share in the total of Telecommunication services revenues, right behind the historical operator, Vodafone Telecel is acknowledged as one of the best Portuguese companies and one of the best international mobile operators.

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Situation Analysis

In July 1998, Vodafone Telecel launched Clube Viva, a program with monthly assigned scores according to the value of the service invoice, available to all the company’s clients.

Credits can then be traded for free calls, free SMS, discounts in cell phones, and discounts in accessories. Clube Viva represents an important and innovative tool in the customer retention effort undertaken by Vodafone Telecel.

For the clients to receive their equipment and/or accessories in exchange for the Clube Viva credits, they need to fill out a form with personal information.

All Clube Viva forms were processed manually. About 15 people worked full time in order to capture data from approximately 1.500 forms every day.

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Situation Description

After analyzing several solutions, Vodafone Telecel selected TELEform, represented in Portugal by eMethodus.

TELEform is a global data collection solution, based in forms processing.

All the Clube Viva reply forms are scanned when they arrive at Vodafone Telecel. Next they go through TELEform Reader to be submitted to some validations developed in BasicScript, in order to check if the requested equipment and/or accessories are valid and are included in the current campaign. Should the equipment/accessory be invalid, the coupon is transferred to a manager that should decide whether to export it as valid or not.After this the data is exported to a MS SQL Server data base to be integrated with other Vodafone Telecel information services.

There is also a Web-based applications that allows searching for form images, based on the Vodafone client number or tax ID, and viewing them on the Web browser.

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Benefits

By using TELEform to process Clube Viva forms, Vodafone Telecel only needs three people to process about 5.000 forms in a three hour period.

There’s an immediate response to the client, since the data is all exported to Vodafone Telecel’s client management application.

TELEform has also brought standardization to Vodafone Telecel’s Clube Viva forms.

On the day TELEform was deployed, the solution was ready to work and go to production stage.

Right after the team was trained, the system began its regular operations.

Related to TELEform’s successful implementation in the processing of Clube Viva forms, the solution was also adopted by the Marketing Department and the Terminal Equipment division.

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Related Information

TELEform Elite

TELEform Enterprise

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